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Sigh. Was That a Good Idea?

Cadbury Chocolate should have known better to get on the bad side of super-model, Naomi Campbell. But no, the Kraft company thought it would be a great idea to compare black women to consumable objects. Well, gee, I don’t know why Campbell would demand this campaign to be pulled.

Say what you will about Campbell being a foul tempered diva with phone throwing tendencies, but this insult still stings black women everywhere.


Chocolate
Brown Sugar
Caramel
Honey

These are all euphemisms for making black women more consumable, more objectable. . . a little less human. Cadbury is pulling the ad but not apologizing over the situation. Not that I would expect them to. It’s cute and it sells chocolate bars because people don’t really think about how it makes others feel. Now what if another company, who made, oh, I don’t know, taco sauce made their slogan: “Move over, J.LO, there’s a spicier diva in town.”

Don’t you find that equally horrifying? Women nor women of color are commodities.

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