After watching Kendrick Lamar’s latest song “i” it occurred to me that the imagery in his videos deviate from normative rap videos. Not only do his lyrics motivate a portion of the brain, but he has (so far) decidedly chosen dark-skinned females for lead roles in his videos. He actually stated this conscious decision in an interview discussing how he chose the lead female role for his hit “Poetic Justice.” Not only is the lead lady in “i” dark-skinned, but she is also rocking lovely natural hair! You also won’t find any p*ssy poppin’ and bikini-clad ladies in his videos. What sweet relief. Big ups Kendrick! It’s sad that we actually have to congratulate things like this, but let’s face it, in our society this is rare.